One thing all businesses have in common is that they want more sales.
Thanks to the likes of Google, Facebook, Twitter, etc. marketing has evolved and it is easier to reach more people now which also makes it easier to sell more.
Despite these opportunities, sometimes you feel like you’re a little stuck in your marketing though.
It’s totally natural as sometimes all these different marketing channels can feel a little confusing.
That is why we’re going to be covering 9 marketing ideas that are simple, yet effective and will help you grow your business to its full potential.
1. Start a Blog
Firstly, you could start a blog.
One advantage of blogging has is that optimized articles can rank in search engines and bring you free traffic.
This makes blogging a great way to acquire new customers.
Plus, if you provide a lot of value to your audience, they’re going to like you which makes them more likely to purchase from you.
Just write content that you believe would help your audience or you could even just ask your audience if there are any topics they would like you to cover.
If you cover the topics they need help on, they will love you for it.
2. Create a Custom Loyalty Program
Rewarding loyal customers is going to make it more likely for your customers to make multiple purchases.
If you own a restaurant you could reward your customers on their 10th visit with a discount on their next meal.
Or, maybe you own a gym and could reward each member with a free personal training session every 3-6 months.
Whatever your business is, there are probably some great ways you could create your own custom loyalty program.
Ideas like this will help you keep your customers and will also invite multiple purchases, meaning can really make a big difference.
3. Recruit Affiliates
Among other marketing methods out there, affiliate marketing is one that has become exponentially popular over the last decade.
In case you don’t know what affiliate marketing is, it’s when a business recruits affiliates to sell the products or generate leads usually through a tracking link.
The cool thing about affiliate marketing is that the business only pays per sale or in some cases per lead.
This is why affiliate marketing is a marketing method that is extremely low-risk. It’s also extremely scalable, as you aren’t spending any resources on marketing.
4. Identify Influencers
Another marketing idea is to utilize influencer marketing.
Influencer marketing is exactly as the name suggests marketing your products through influencers. If you can identify influencers that have an audience who would be interested in your product, you can reach out to them and negotiate some sort of deal for them to promote it.
That being said, Influencer marketing is something that needs to be planned well, but it can work extremely great too.
5. Host a Webinar
Another great way to generate more business is by hosting a webinar.
They can be extremely fun and a great way to engage with your customers, as you can answer any questions they might have about your product or service.
Plus, at the end of the webinar, you can also use the opportunity of having a lot of people watching to sell a special offer of yours.
6. Host a Giveaway
Something that can really help you generate a lot of business is hosting a giveaway.
Social media gives your content the ability to go viral extremely quickly. This means if you can host a giveaway that has a prize which not only your existing audience would love, but also their social media friends would too, it has the ability to be shared by many and increase your brand visibility significantly.
Plus, you will have made the winner extremely happy too which is always a good thing.
7. Start a YouTube Channel
Starting a YouTube channel is quite similar to blogging in the sense that it can help you provide value to your existing audience, but it can also help you acquire new customers.
In case you are worried about not having the most professional setup or something like that, don’t. Humans like humans and if you don’t have the most professional set up this will help your viewers identify with you.
YouTube can work especially well for any type of coaching, consulting, or businesses that offer similar services as you can show off your knowledge and also provide value.
8. Create a Group
Our eighth marketing idea is to create a group.
It does not matter on what platform, it can be Facebook, Reddit, Telegram, etc. they all work fine.
But the point of this group is to create a community around your business that will help your business in the long run as members are being constantly reminded around your business and also connect the sense of community to your business.
Plus, creating a community around your business feels great and can have many more benefits than just the marketing-side of things.
9. Use a Lead Magnet
As you can tell by the name, lead magnets can be an effective way to generate leads too.
In case you don’t know what a lead magnet is, it’s something that you give to your visitor for free in exchange for their contact information, usually but not always their email address.
Lead magnets can be:
- PDF files
- Video courses
Or anything else that you can give away for free.
Because the visitor wants the lead magnet, they will often give you their email address meaning the conversions are pretty high.
From here, you can then follow-up with your leads and send them offers of your product or service.
Also, make sure that the lead magnet is as relevant as possible so that when your visitor gives you their email address, you know they are interested in solving the problem your product or service solves.
For example, you might be a health coach that helps people lose weight, your lead magnet could be on “9 Effective Tips To Lose Weight”.
The only people opting-in for this lead magnet are going to be people trying to lose weight which means if your product or service can help them do so they are more likely to be interested in purchasing from you.