Mobile is the new way that our society shops. It’s becoming absolutely crucial that every small business has a mobile presence to be able to compete and thrive in the online world. If you have a mobile presence but aren’t optimizing it, here are some ways to improve your mobile presence.
Make it easy for your customers to purchase on mobile. People want quick and convenient service on mobile and the internet. If you allow mobile purchases, try to limit the number of forms or options that your customers need to fill out. Enabling an quick check out or guest check out option so that your customers can easily purchase online.
Limit your images on a mobile website. Photos are important for a website because they capture your audiences attention but too many images on a mobile site or app can slow down the site or make the site confusing to navigate for your customer.
Keep your contact section prominent and easy to find. Many people who search on mobile are looking for contact information or hours of operation. Don’t make your customers search for a way to reach you because if it’s too difficult, they will give up. Keeping your contact section prominent and easy to find will also help your SEO.
Use your mobile presence to increase customer loyalty. If someone is searching on mobile or they download your app, they have opened the door to being a part of your community. Leverage that opportunity and cultivate loyalty by offering a special promotion just for mobile visitors or capture their information to add them to a loyalty program so you can reward them for visiting your mobile site.
Make customer service a part of your mobile strategy. Make it easy for your customers to change their payments, track orders, get shipping details or communicate directly with someone on your team in the case there are any orders. In case there are any problems that need to be solved, mobile can make these connections faster and more convenient for your customer.
Put as much information as possible on your mobile website. It’s important to learn how to be descriptive but succinct on your mobile website. You want your mobile visitors to get as much information as they would on your full website or if they were in your store. Give your visitors something to dig into and find information on when they need it.
