The holiday season is one of the most important for businesses. Shoppers are flocking out in drovers to get ready for the holidays and many are stopping into restaurants or planning parties. One thing is for certain, people are spending money this time of year.
How can businesses take advantage of this? The answer is to plan and start executing your holiday marketing campaigns now!
Here’s our four step plan for getting you and your digital marketing ready for the holiday season.
1.Make sure your campaigns are planned ahead of time.
Whatever you want to plan during this time of year, now is the time to plan it! Be sure to think about the different avenues you’ll need. Will you run an Instagram contest? Or Facebook ad campaigns for your holiday specials? Will you increase your loyalty program through mobile and email? These are just a few ideas you can start using to excite your customers and spark interest in your business during the busy holiday season. Don’t wait until the last minute. You should be planning your campaigns now!
2. What platforms and resources will you use?
After you’ve determined what your holiday campaigns, you need to ensure you have all of the technological needs. Will you need your emails integrated with your website? What social media platforms will you join or will you be more active on? Will you have a special page on your website? Or will you create a special mobile app for your campaign? Make a list of all of the technology and resources you’ll need.
3. Have your technology up to date
Before you launch your campaign, it’s important to test everything and make sure your technology works. Do your coupons go out to your email list at the right time? Does the fun holiday animation on your website work? Do you have your new merchandise or special products photographed
4. Make sure all of your outlets complement each other
When you have a big promotion and are running marketing campaigns, it’s important that every part of your digital footprint says the same thing. If you’re advertising something on social media, does your website say the same thing? Does your mobile app match the pricing on your website? The important thing is for your users to have the same experience from all of your technology!
The holiday season is a fun and exciting one for businesses and consumers! Make the most of it and run an exciting and fun holiday marketing campaign this year. If you’re looking for support on your campaign or your digital presence this holiday season, drop us a line at J. Louis to chat how we can help you!
