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The relationship between advertiser, publisher and customer lies at the bottom of affiliate marketing.
Affiliate Marketing is the term used to describe a form of online advertising, which consists in rewarding an affiliate for referring a visitor or a customer perform the desired action, such as make a purchase or download or subscribe to newsletters, on the advertiser’s site. Affiliate Marketing can be regarded as free publicity for your website, a network of websites which is directing customers to purchase from your website.