Facebook Will Now Track In-Store Visits and Purchases from Your Ads
One of the biggest complaints brick and mortar stores had against Facebook ads is that it was difficult to track if Facebook advertising truly led to more in-store traffic and purchases. Facebook is now working on solving that problem by partnering with systems like Square and Marketo and GPS tracking and beacons to track who […]
Facebook Enhances Retargeting Capabilities
Two years ago, Facebook began to allow brands and businesses to retarget people who had visited their websites and mobile apps. Facebook just announced added features to their retargeting tools that will allow brands to retarget to people based on specific actions they took on a brand’s site or app. Now instead of just targeting […]
What You Need To Know About Facebook Instant Articles
Facebook is constantly evolving as it tries to remain the biggest social media platform on the Internet. In early 2015, Facebook rolled out a new service to help boost it’s dominance and enable it to become the place for content and news on the web. Instant Articles gives publishers the ability to create interactive articles […]
Facebook Reveals Secret Chat Bots For Messenger
Facebook recently released a secret software development kit to a few developers to allow them to build chat bots for the Facebook Messenger app, according to TechCrunch. The idea is that users will be able to send text messages to directly to the bots and the bots will automatically respond with information, whether that […]
How To Verify Your Local Business on Facebook
A few years ago, Facebook angered many small and local businesses by changing their newsfeed algorithms and reducing pages’ organic reach. Many businesses felt that Facebook pulled a bait and switch on them by reducing their organic reach and offering advertising as a solution. Over the past few months, Facebook as signaled that it will […]
How To Use Instagram to Market Your Business
Last week, eMarketer predicted that Instagram’s ad growth could outpace Twitter and Google in the next few years, pointing to the growth of what used to be the new kid on the block in the social media world. Instagram is also growing in users, as it’s almost above the 300 million user mark, which would […]
4 Reasons You Should Be Using Facebook For Video
Online video is the big trend in marketing these days. From Instagram to Periscope, videos are popping up everywhere but the biggest place of growth for videos is Facebook. In April, Mark Zuckerberg announced that Facebook videos have approximately 4 billion views a day and he’s even hinted that videos will only grow on Facebook, […]
How To Use Facebook Place Tips For Your Business
Earlier this year, Facebook launched Place Tips to tap into the physical and local market for SMBs. They have an initial trial run but as of this week is expanding nationwide. Place Tips are notifications that appear on the top of a users Facebook news feed when they are in or near a location. Facebook […]
Your Intro Guide to Setting Up Your First Facebook Ad Campaign
This week Facebook announced they have reached two million advertisers. Facebook has been making bigger push toward improving their advertising and marketing tools for businesses in 2015. They relaunched their marketing partner site, launched an ads manager app for iOS and recently released product ads. Clearly Facebook is hoping to grow its advertisers base with […]
5 Facebook Contests That You Can Run In 5 Minutes
Running a social media contest is the best way to engage, grow your community and more importantly, reward your awesome members for being part of your business’ Facebook page. If you have leftover inventory from last season, why not throw them in as prizes for a Facebook contest? While there are many ways to run […]
