Facebook Will Now Track In-Store Visits and Purchases from Your Ads
One of the biggest complaints brick and mortar stores had against Facebook ads is that it was difficult to track if Facebook advertising truly led to more in-store traffic and purchases. Facebook is now working on solving that problem by partnering with systems like Square and Marketo and GPS tracking and beacons to track who […]
Facebook Enhances Retargeting Capabilities
Two years ago, Facebook began to allow brands and businesses to retarget people who had visited their websites and mobile apps. Facebook just announced added features to their retargeting tools that will allow brands to retarget to people based on specific actions they took on a brand’s site or app. Now instead of just targeting […]
It’s Time To Make Your Website Mobile Friendly, According to Google
Last April, the so-called “Mobilegeddon” hit the search world. Google made algorithm changes so that websites that were mobile friendly ranked higher in search results than websites that were not mobile friendly. While many websites responded to Google’s call to create a mobile friendly site, not all did, and some say the impact of “Mobilegeddon” […]
How To Rank Higher in Search Results With Great Content
Google has made it no secret that in order to rank higher in search results, you have to provide great content. But many businesses struggle with creating content or even understanding what great content is or why it matters. Today we’re sharing how to create content so you can rank higher in search results. Be […]
How To Automate Social Media To Save Time
Social media is a key tool for businesses to connect with their audience, grow their online presence and increase web traffic. But it can be time consuming and when you are running a business, you don’t always have the time to dedicate to social media management. Luckily, automation has come a long way over […]
How To Keep Your Digital Content Fresh
Content is king in the digital world. It’s important to have fresh content for your website and social media pages for SEO purpose and engagement. Having fresh and fun content on your website, blog or social media page will help keep your business at the top of mind with your clients or customers and help you get […]
How To Verify Your Local Business on Facebook
A few years ago, Facebook angered many small and local businesses by changing their newsfeed algorithms and reducing pages’ organic reach. Many businesses felt that Facebook pulled a bait and switch on them by reducing their organic reach and offering advertising as a solution. Over the past few months, Facebook as signaled that it will […]
How Google Business View Can Bring More Foot Traffic To Local Businesses
Imagine that you are on a family trip to a town you are not familiar with. You have been sightseeing all day and the family is hungry and starting to get a little cranky. You have some picky eaters and are looking for the right place to grab something to eat. You google “burger place […]
How To Use Instagram to Market Your Business
Last week, eMarketer predicted that Instagram’s ad growth could outpace Twitter and Google in the next few years, pointing to the growth of what used to be the new kid on the block in the social media world. Instagram is also growing in users, as it’s almost above the 300 million user mark, which would […]
Why 97% of potential customers aren’t seeing your business
According to a recent study done by BIA, a staggering 97% of consumers will search online for products or services offered by local businesses before they buy anything. That means that if your business isn’t listed properly or performing as well as it should in search results, customers aren’t going to find you, and that […]
