Facebook Will Now Track In-Store Visits and Purchases from Your Ads
One of the biggest complaints brick and mortar stores had against Facebook ads is that it was difficult to track if Facebook advertising truly led to more in-store traffic and purchases. Facebook is now working on solving that problem by partnering with systems like Square and Marketo and GPS tracking and beacons to track who […]
6 Ways To Keep Your Website Content Fresh
New content is critical for good SEO. Google loves fresh content and updating your website means your website will keep indexing, possibly moving it up in rankings. Of course, when you’re running a business, you don’t have time to spend on your website all the time constantly updating it. So how do you keep your […]
How To Rank In Local Search
Local SEO is always a little bit of a mystery. Google has always had its own rules and signals for local search and it can be confusing to know what to focus on or why it’s even important to rank in local search. According to a report by Google, 50% of consumers who conducted a […]
Will Facebook Messenger Become The Only App You Use
At its annual developers conference this week, Facebook announced the Bots for Messenger project, which has been hinted about for months. Developers will be able to create bots that will automatically interact with customers. Chat bots are chat robots, interactive software powered by artificial intelligence that are designed to simulate human conversation. Facebook’s goal is […]
The Power of Live Streaming (And Why You Need To Know About It)
Live streaming has hit the marketing world full force and the experts are predicting that it will only increase in its popularity and its marketing power. You might be wondering what is live streaming and how can it help your business? Live streaming apps allow users to live stream videos to their audiences. They are […]
How To Rank Higher in Search Results With Great Content
Google has made it no secret that in order to rank higher in search results, you have to provide great content. But many businesses struggle with creating content or even understanding what great content is or why it matters. Today we’re sharing how to create content so you can rank higher in search results. Be […]
What You Need To Know About Facebook Instant Articles
Facebook is constantly evolving as it tries to remain the biggest social media platform on the Internet. In early 2015, Facebook rolled out a new service to help boost it’s dominance and enable it to become the place for content and news on the web. Instant Articles gives publishers the ability to create interactive articles […]
4 Elements To Include On Your Homepage
Your homepage is the store front of your online business. You want it to be enticing for people to open up the door and come in to get to know you but you don’t want to overwhelm them. Great web design is a blend of art and science with a little bit of marketing and […]
Brand Basics Every Small Business Should Know
Good branding is essential for business success. No longer can we just open up a store or put up a website and attract consumers. Every business must have a brand, a familiar, consistent feel that will set them apart from others. If you have no idea where to start with branding for your business, here […]
Why You Need Content Marketing In Your Digital Strategy
The digital world can be a difficult place to get noticed. Many small and local businesses, start-ups, bloggers and entrepreneurs create their beautiful website and then expect the clients to come rolling in immediately. But that doesn’t happen. Sometimes you need to attract people to your website or online presence by offering more than a […]
