7 Steps to Create a Successful Website for Your Small Business
In this age and with the various lockdowns globally, websites have never been more crucial to businesses. Now more than ever, consumers perform all their purchases online. If you plan to launch or rebrand your business, you must build a website or upgrade the non-functional one you are using. Even with the importance of having […]
Facebook Will Now Track In-Store Visits and Purchases from Your Ads
One of the biggest complaints brick and mortar stores had against Facebook ads is that it was difficult to track if Facebook advertising truly led to more in-store traffic and purchases. Facebook is now working on solving that problem by partnering with systems like Square and Marketo and GPS tracking and beacons to track who […]
How To Rank Higher in Search Results With Great Content
Google has made it no secret that in order to rank higher in search results, you have to provide great content. But many businesses struggle with creating content or even understanding what great content is or why it matters. Today we’re sharing how to create content so you can rank higher in search results. Be […]
4 Elements To Include On Your Homepage
Your homepage is the store front of your online business. You want it to be enticing for people to open up the door and come in to get to know you but you don’t want to overwhelm them. Great web design is a blend of art and science with a little bit of marketing and […]
Brand Basics Every Small Business Should Know
Good branding is essential for business success. No longer can we just open up a store or put up a website and attract consumers. Every business must have a brand, a familiar, consistent feel that will set them apart from others. If you have no idea where to start with branding for your business, here […]
Why You Need Content Marketing In Your Digital Strategy
The digital world can be a difficult place to get noticed. Many small and local businesses, start-ups, bloggers and entrepreneurs create their beautiful website and then expect the clients to come rolling in immediately. But that doesn’t happen. Sometimes you need to attract people to your website or online presence by offering more than a […]
How To Automate Social Media To Save Time
Social media is a key tool for businesses to connect with their audience, grow their online presence and increase web traffic. But it can be time consuming and when you are running a business, you don’t always have the time to dedicate to social media management. Luckily, automation has come a long way over […]
Email Marketing for Small Businesses
Looking for a cost effective, time effective strategy for growing your business online? Email marketing is your answer. Popular long before the age of social media and video, email marketing is a tested and tried tactic in the online world. In a study by MarketingSherpa last year, 91% of adults surveyed said they like to […]
Facebook Reveals Secret Chat Bots For Messenger
Facebook recently released a secret software development kit to a few developers to allow them to build chat bots for the Facebook Messenger app, according to TechCrunch. The idea is that users will be able to send text messages to directly to the bots and the bots will automatically respond with information, whether that […]
2016 Digital and Marketing Technology Trends
2015 is winding down and every business should be looking toward 2016 to see how they can begin to plan for the upcoming year. Here is a look at the top digital and marketing technology trends and what you can do in your business to stay on top of the trends! Mobile Almost everyone […]
