You might be wondering why you have to invest your time, energy, and money in blog posts when you can leave your website with just a landing page. Well, you can only do so little with a landing page.
On the other hand, blog posting offers you a wide playing ground to establish your expertise and convince your target market on why they should buy from you. So, it is not some unnecessary hype or a time waster. Ignoring blog posting would mean that your business would never gain visibility in the eyes of billions of people using search engines. How so?
Blog posting is an integral aspect of digital marketing that helps your business reach a wider target market quickly. It allows you to target the keywords your desired audience might be searching for and calm their worries from a position of strength. Put simply, blog posting helps you drive traffic to your website and convert your readers to customers. And once you keep the act up, you will endear your customers to not only avail of your offers but also suggest lucrative ideas for you.
In essence, prioritizing blog posting for your business is doing the right thing, and it yields results. What results?
Builds Trust
When you prioritize blog posting on your business website, it improves your brand’s credibility. Ultimately, that earns your customers’ trust. Your website content would show your audience that you are vast and highly knowledgeable about your business niche.
It would increase the chances of prospects buying from you and even referring your deals to other people who might need your services. Lastly, with many fraudulent businesses, your customer needs extra assurance that you are not a fake. That little bit of assurance is what blog posting brings to the table.
Attracts New Clients
SEO strategies such as keywords, meta descriptions, title tags, and even blog posts contribute to making you gain new clients. That said, the process is not magic; it would take time and consistency to build a website blog, but it is beneficial. Once your site starts gaining traffic and visitors, you need resources to glue their attention. That point is where the strength of blog posting lies.
Suggested reading: 3 Things You Must Know About SEO in 2021
Avenue To Share Company News
If you are going to publicize your business and get fresh news in front of your audience, you need a blog. On your blog, you can conveniently share improvements, upgrades, and changes that your business has undergone to your customers.
However, ensure that you include how those modifications would affect your commitment to them. This way, you can even share the news across your other social platforms to drive traffic to your site. With a blog post, you can cover all the essential details relating to your business with ease.
Offers Long-Term Results
To think long-term is to have evergreen content for your business written on your site. The beauty of blog posts is that they never truly fade, even after a long time. A magazine would only circulate for a while, and a newspaper gets the buzz at most for a week. But you see blog posts, they are everlasting. If you decide to prioritize blog posting, you are settling business up for long-term benefits. Your posts from 5 years ago can still be fetching your business sales.
Forms A Community
With blog posts, you can get much closer to your customers than ever before. It would help you to spread the word about your business and even help your organization gain more visibility across social media. Most importantly, your customers would be able to share their pain points with you on your website when you create exceptional and compelling content.
Also, you would be able to get their feedback and reviews about your product and services that would help improve your credibility. With purposeful blog posts, you can make your business boom like never before, don’t you like the sound of that?
Distinguishes Your Business
Your business can be easily mistaken for another when you don’t have a blog post or website authority. By prioritizing blog posts, you create a unique brand for your business by identifying and showcasing what you do and how you do it. This way, your customers would be able to access samples and proof of your past works.
It would ultimately strengthen their trust in your business. Also, your customers would have expectations of what their work would look like based on what you’ve done for others and their responses.
Note: No brand has ever succeeded without properly distinguishing itself. And, if you would achieve such a feat too, then you must take blog posting seriously.
Builds Your Network
Various trustworthy blogs already exist within your niche. When you prioritize blog posting, you can build a network with those already ranking blogs. The juiciest part of network building is that it gives you the opportunity of backlinks to your blogs. When that happens, you will improve your site authority and visibility. And in some cases, you can even get invited to major industry events with the big shots for talks that would make your business skyrocket.
Final Thoughts
Blogging is a fun activity that is also beneficial to your business. However, you have to be ready to commit your time, energy, and resources to see your website grow. It is a gradual process that requires consistency and discipline for you to keep up with it.
You would have to master SEO, backlinking, and writing to create stellar content that would keep your readers asking for more. You cannot achieve any of this without a level of expertise and mastery in the area. As beneficial as blogging can be, you can also get into trouble with Google if it is not done properly.
The best option is to hire an expert like us to handle your blog for you. However, if you cannot afford one, you can always start your blog by yourself by learning from our resources.
